Alessandro Massa

We turned to the professionals at Mondaini Partners to develop a plan aimed at establishing guidelines for our new medium-term development plan and introducing a new marketing system. The work we carried out together with the consultants has enabled us to:

1) Initiate a constructive discussion within management on how to leverage our company’s strengths;

2) analyze and redefine the new target positioning;

3) identify our brand positioning and the key actions to support it;

4) Next, initiate a process to involve management in planning activities and in setting departmental and company-wide priorities.

The results achieved, combined with the professionalism and expertise of the professionals at Mondaini Partners, have led us to decide to continue our collaboration for the subsequent phases of the project, which focus on strengthening governance and execution.