{"id":66404,"date":"2023-02-01T22:35:33","date_gmt":"2023-02-01T21:35:33","guid":{"rendered":"https:\/\/www.mondainipartners.com\/alessandro-massa-2\/"},"modified":"2026-04-01T10:28:25","modified_gmt":"2026-04-01T08:28:25","slug":"alessandro-massa-2","status":"publish","type":"post","link":"https:\/\/www.mondainipartners.com\/en\/alessandro-massa-2\/","title":{"rendered":"Alessandro Massa"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]We turned to the professionals at Mondaini Partners to develop a plan aimed at <strong>establishing guidelines for our new medium-term development plan<\/strong> and introducing a new <strong>marketing system.<\/strong> The work we carried out together with the consultants has enabled us to:<\/p>\n<p><em>1) Initiate a constructive discussion within management on how to <strong>leverage our company\u2019s strengths; <\/strong><\/em><\/p>\n<p><em>2) analyze and redefine the new target <strong>positioning<\/strong>; <\/em><\/p>\n<p><em>3) identify our <strong>brand positioning<\/strong> and the key actions to support it; <\/em><\/p>\n<p><em>4) Next, initiate a process to <strong>involve management<\/strong> in planning activities and in setting departmental and company-wide priorities. <\/em><\/p>\n<p><em><strong>The results achieved, combined with the professionalism and expertise of the professionals at Mondaini Partners, have led us to decide to continue our collaboration<\/strong> for the subsequent phases of the project, which focus on strengthening governance and execution.<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We turned to the professionals at Mondaini Partners to develop a process aimed at establishing the guidelines for our new medium-term development plan and introducing a new marketing system &#8230;<\/p>\n","protected":false},"author":1,"featured_media":66405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[477,479,480],"tags":[],"class_list":["post-66404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testimonials","category-reorganization-and-development","category-family-and-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mondainipartners.com\/en\/wp-json\/wp\/v2\/posts\/66404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mondainipartners.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mondainipartners.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mondainipartners.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mondainipartners.com\/en\/wp-json\/wp\/v2\/comments?post=66404"}],"version-history":[{"count":4,"href":"https:\/\/www.mondainipartners.com\/en\/wp-json\/wp\/v2\/posts\/66404\/revisions"}],"predecessor-version":[{"id":66750,"href":"https:\/\/www.mondainipartners.com\/en\/wp-json\/wp\/v2\/posts\/66404\/revisions\/66750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mondainipartners.com\/en\/wp-json\/wp\/v2\/media\/66405"}],"wp:attachment":[{"href":"https:\/\/www.mondainipartners.com\/en\/wp-json\/wp\/v2\/media?parent=66404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mondainipartners.com\/en\/wp-json\/wp\/v2\/categories?post=66404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mondainipartners.com\/en\/wp-json\/wp\/v2\/tags?post=66404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}